Thursday, January 16, 2020

Welcome to the new Marketing Specialists

Breaking Rules Publishing. 

We have a lot going on at Breaking Rules Publishing right now. To start with we have three magazines that are coming out monthly, The Scribe, Horror and Triangle Writers. Like anything else, promoting them can be tough. Our anthologies have become very popular, Horror comes out every two months and our open genre is every three. We continue to accept submissions in all genres from writers around the world. Currently, we have authors in 16 different countries; this doesn’t include magazines or anthologies, which expands further.
We have plans in the works to start a weekly podcast and YouTube channel, build our social media platforms. The plans for the writing retreat in May are going full speed ahead and we’re starting to plan for a couple more this year. We’re tossing around ideas for starting to offer writing classes and we just recently took on a staff of marketing specialists. Which brings me the greater part of this message.

I’ve said this before. Hell, I just said it last night to a potential marketer. Now I’ll say it again. Now that you’ve written and published a book. Guess what?

You’re a business now.

Yep – that means that you have to look at yourself as a selling and marketing machine. The idea of just sitting back, relaxing and start to write another book is OUT. Sure you need to write that next book – BUT.

NOW – you have to figure out how to sell the book, create book signings, get interviews, promote your book and yourself. Tell people about yourself, your writing process, your characters and how you came up with them. HERE, is a great place to start. You could also advertise your book in one of the BRP magazines. It’s a great way to get some exposure. LISTEN - You need to reach beyond your family and friends and your neighborhood to find that perfect reader sitting in the coffee shop, sipping their Columbian Black with a bit of cream no sugar,  just waiting to hear about you and your book. YOU have to work at it. YES, it’s hard. NO, it’s not easy and you’re going to question yourself and what you’re doing every day. But it is something that you have to, need to do. But you also have people that are willing to help you – take their advice.

Welcome to the New Marketing Specialist. 

If you’re part of the BRP family then you’re lucky to have a group of marketers that are on your side. They are here to help you promote and sell your book. To find you opportunities and guide you to help you find success with your book.

LET ME BE CLEAR – anyone that you have marketing your book isn’t there to do it all for you. You have to actually do the work yourself as well. Together – you are a team. I’m sorry did I hear myself correctly? Yes, you’re now a team.

OKAY – rant over. Now, get to work. Put your pen to paper, write your next story and work on promoting yourself and your book/s.

For me, I’m working on book seven – Tredici Porte, 13 doors. It’s a book of 13 short stories about 13 doors that I found in Italy. Is it a challenge? Yes! I’m about halfway into it and I hope to have it completed by the end of March. 

Wish me luck!

Friday, January 3, 2020

Happy New Year

The New Year makes us all start to look inward, trying to find that inner peace, the calmness, and direction that you hear so much about but rarely see. It also brings us the need to set goals and challenges, resolutions and good intentions. As creatives, and be honest with yourself, we tend to overextend and overreach. Looking for all the possibilities without the reality of life as a backdrop.

Suggestion –

Keep your 2020 goals small and reachable. If by chance you happen to write those three books by the end of August, keep going and start another. No one said that you had to stop just because you made it to the end.

Meaning  -

The goals you set now are or should be, meant to be reached. Thinking that you’re going to write a book a month, well, you’re setting yourself up for failure. Reaching your goals before your deadline offers you a chance to set a new goal. So give yourself a break a set yourself up for success and a reachable goal for 2020.

Breaking Rules Publishing Goals –

- To reach 250 titles on the website before the year’s end.
- Create a calendar for three writing retreats a year.
- Grow the subscription and sponsorships for The Scribe – Horror and Triangle Writers magazines.
- Grow the Scholarship Program to help writers get the tools that they need to succeed.
- Create writing competitions for all ages.
- Create/expand on our writing community and try to get all of our writers to see that together we’re much more powerful than we are alone.

Lofty goals? I don’t think so. We have 365 days to figure it out and we already have some plans put in place so we just need to continue and expand on them. Now it’s just a matter of follow-through.

Breaking Rules Publishing’s Missionis to be the writer's publisher, create a writing community, and provide encouragement, resources, competitions, and inspiration to writers, both young and not so young, at any writing level.

Breaking Rules Publishing Goalsis to help any writer who has hopes to see and learn from others, as well as possibly become published.

What Drives Breaking Rules PublishingWriters that get lost in their own imagination, topics, and characters. Writers that have the nerve to look beyond, offer what they have within and are willing to break the rules. 

What drives you?

Breaking Rules Publishing continues to accept submissions in all genres from writers around the world. Please email us at or visit our website at 

Learn more on the Breaking Rules Publishing website -

Tuesday, December 10, 2019

Guest Blogger Crystal Reavis - Marketing Tips

Marketing tips for Authors - written by Crystal Reavis

Marketing is super important for authors to do to get themselves and their books in front of readers. Besides writing it’s the most important thing an author can do. Today I want to share with you marketing tips that have worked for me and others!
1.      Giveaways: People love free things so what better way to get your name out there? I did this with my first book and got a pretty great reaction. Even bestselling authors do giveaways from time to time. Terry Goodkind is known for giving away free copies of books. It doesn’t have to be a book though you can giveaway bookmarks or even magnets.
2.      Sales: Have a sale! Take 10% off for every purchase or give free shipping! People love deals and will usually jump at the chance to get a product they want on sale.
3.      Post to social media: Most of us do this anyway but the people who get the most interaction are those who don’t always talk about what they’re selling. Post questions, talk about other books and authors, do polls or post a funny meme. People will interact with those posts, in turn they will most likely be more positive toward posts about your own book.  Almost all of the most successful business does this and they excel!
4.      Book signings: I know as an author you’re probably thinking well this one is obvious but a lot of smaller authors don’t do these. Book signings allow you to get in front of potential readers and let them get to know you. They get to ask questions and let you know hat they loved/disliked about the book. This experience will stick with them.
5.      Get an ad on local radio: Pay for an ad on a local radio station, this will get you in front of the radio audience.  I never thought about doing this until I spoke to my publisher but it’s an amazing idea! A lot of radio stations have big audiences and this will help more people hear your name!
6.      Put an ad in the local paper: Same concept as the radio ad, this is all about getting you in front of more people that you may not have originally thought about marketing to, 
7.       Business cards: I had someone ask why business cards as an author? Well, you’re a business. Most businesses have business card. These will help you get your link out there, if you have a website or blog. This in turn will drive more people to your book link.
8.      Blog: Blogs are popular and a great marketing tool. Your blog will allow you to not only share about your book(s) but share your thoughts about anything related to writing. A lot of authors have blogs and many have said it helps them sell more books.
9.      Website: If you have a website you can put all your books on there, making it easier for people to find your books. This website can even include your blog making it more efficient for your readers to follow you. Websites are the number way people buy things anymore! It would be very smart to have a website.
10.  Build an email list: This is a great way to keep the people who are truly interest in your work well interested. You can send weekly emails, biweekly or even monthly. A lot of authors talk about their writing process, offer courses, free snippets of books, share what books they like, author to follow, what’s trending in the writing world etc.  It keeps you front and center of your readers minds. 
11.  Video: Make videos on YouTube or even Facebook. This goes back to allowing your readers to “see” you. You can talk about your writing process, how your book is going, have a Q&A, offer advice to aspiring authors, talk about the different genres and what to do/not to do if you write in those genres. You can talk about almost anything to build an audience this way. It keeps people engaged and allows them to interact with you in a totally different way. Many authors in this day and age have built their following almost entirely by making videos. 
12.    Have a book launch: When your book is ready for release have a book launch. This can be done in person or online. Many are done online now and are highly successful. You can do a giveaway at this time even; I did and it went well. Reveal your cover, ask your readers what they are most excited about your book. There are many ways to use this to your advantage! This in my experience is one of the best ways to market yourself.

There are many other ways that you can market yourself, this is just a few to get you started on your journey to marketing yourself as an author. If you have any you can add let us know!

Breaking Rules Publishing continues to accept submissions in all genres from writers around the world. Please email us at or visit our website at

Wednesday, December 4, 2019

Watch what you say and watch what you do.

Watch what you say and watch what you do.

Tolerance  - Toleration and tolerance are terms used in social, cultural and religious contexts to describe attitudes and practices that prohibit discrimination against those practices or group memberships that may be disapproved of by those in the majority.
So I’ll go a bit further and say that speaking, writing or acting in a way that will offend others are not acceptable. AND, that as a person in the public eye, and now that you’ve written a book, a story, a poem and placed your work here in these magazines you are, that you should hold yourself to a higher purpose and level.

I can’t tell you how many times I have written emails in response to authors and their actions, behavior or manner of speech. Those same emails are deleted and a new one is written. The process? Is just to get the anger off my chest and out of the way. I will also admit that I’m not perfect, yet do my best to not say things that will offend others and place me and my company in a bad light.

Having said that – I recently read a post on one of the BRP writer's Facebook page. And who would have thought that Facebook would be such a place of misunderstanding or a place of false courage and strength for the writer? Back to the point. This author decided to place a post, yes on his personal page, that the world is growing more and more homosexual and that we should all hate this as well as all homosexuals.
Now I’m not here to tell you what to think, to debate the role of homosexuals in the world or if you should comply with the writer's thought and become a homosexual. What I am here to tell you is that you’re living in 2019. That you are working with a publishing house that is open and accepting to ALL individuals, regardless of their race, ethnicity, sexual orientation or whether or not they pick their nose.

So, to write something like that literally goes against all that we here at BRP believe in.

My response – was to remind this writer that they are seen by more people than just those that are within their 10 miles radius. That social media isn’t always the place to offer such statements as this will offend your possible audience. And sorry, but yes, you’re now a business and businesses typically don’t act this way.

His response – This is my Facebook page I can post what I want.

Agreed – but when you start to lose followers – you start to lose sales – this may be one of the reasons why.

His response – This is my Facebook page I can post what I want. And I think that in a year I want to cancel my contract and have someone else publish my next book.

My response – cool – but why wait. If you are unhappy with BRP because we are cautioning you against offending others – cool – we can cancel your contract now. There is no need to continue and have you have another year of being unhappy.

Yep – you guessed. He changed his tune. Unfortunately for him, I did not.

Somewhere along that way people, this guy, got it in his head that we are here to serve him. Let me correct that – we are a team, therefore, we don’t serve you or him – we work with you. If you see it differently, then this not the place for you.

Every time I speak to a new author I tell them that we are working together to make them and their book a success. That we as a team will come up with marketing ideas together that will hopefully move their book forward.

Keyword – TEAM

May I say that again – TEAM!

Breaking Rules Publishing doesn’t take orders from their authors – we work with them. Breaking Rules Publishing doesn’t give orders to our authors – we work with them. So when you have someone who sees you as someone beneath them it is best to cut the ties and let them go.

And now it gets better.

After giving him what he wanted he thought it best to reach out to some of our other authors and do his best to trash me and the company.

If I have to explain why this behavior is childish and unprofessional – then we have an even greater problem.

The point of this rant – just be kind to people.  Just be understanding with people and their views and for crying out loud – realize that you’re a business now – and I’m sorry to say – you’re going to have to act like one.

Wednesday, September 25, 2019

Everything that is new

Hey Guys –

So today I wanted to talk to you about a few things that are happening at BRP.

First up –

The new issue of The Scribe Magazine. As you may or may not know, The Scribe is packed full of short stories, poetry, writing advice. Tales of writers and how they got started. Some marketing ideas – why you should be journaling – how to start a blog – even a podcast. We have a couple of permanent columns as well as advertise as many of our writers in inventory as the interior will allow. You can subscribe or buy the magazine outright. Just hit up our website at

Also – we are currently taking submissions for our November issue as well as a holiday issue in December. The great news is that come January 2020 – the magazine will be a monthly periodical.

Second –

We have decided to add a couple of new faces to the periodical department of BRP – which simply means that we are opening up two new magazines – Horror and Triangle Writers. Our hope is that the focus is obvious – if not then I’ll help you. Horror is just what you are thinking – any short story or poem that is in the Horror/Thriller/Paranormal genres. The second is Triangle Writers – for years the triangle has been associated with a safe place for the LGBT community. So we have put forth a new magazine that will house short stories and poems that are written by our about the LGBT community.

If you are looking to submit a story or poem to either of our three magazines, please email us at You can also pick up a copy on our website or certainly set up a subscription. These magazines are also going to be monthly starting in November.

Next UP –

We are currently planning our first of many 3 day writing retreats. The date is November 8th. We will have another in the Spring and Summer months. Keep an eye out. If you’re interested please feel free to contact us at or visit our website.

Join us for a 3 Day Writing Retreat in picturesque Sheffield, MA. The event will be held at the 1802 House - Bed and Breakfast in Sheffield.

The weekend will be filled with private and guided writing time, lectures, workshops, a field trips to the Herman Melville Museum, and the Norman Rockwell Museum. Attendees will also get a lovely one of a kind journal created by our artist in residence, David Rule, information on how to get published, editing and much more.

All meals, wine, and lodging are included in the price. Payment plans are available upon request.

Interested? Please email us at

3 Day Retreat - $50 non-refundable deposit
3 Day Retreat - Lodging – meals and wine included - $375
3 Day Retreat - Lodging Not Included but your meals and wine are - $275

And lastly –

We are now taking submissions for our 4th Short Story Book Project. The Deadline is Jan 15th – the release date is Feb 1st. Just in time for Valentine’s Day – and yep – you guessed it – the theme is

Love Is Love.

We are accepting short stories that are 30 pages or less – single-spaced and in a 8.5 x 11 format. No header – no footer and properly edited, please. All writers involved will receive a royalty package. A portion of the BRP proceeds will go to help fund the Roy Jeffers Scholarship Fund.

That should do it for now.

Thanks for stopping by.

As always, Breaking Rules Publishing is accepting submissions in all genres from writers around the world. Please email us at

Tuesday, September 17, 2019

New Things Are Coming -

Hey Everyone - 

I would like to take a moment thank you all for your participation, support and trust in Breaking Rules Publishing. 

To date, this has mostly been a one-man show. Since its inception, BRP has published 84 books from 72 authors from the US – Canada, Scotland, England, Germany, Czech Republic, Egypt, Nigeria, South Africa, China, Australia, India, and Jamaica. 

We have created a bi-monthly magazine, The Scribe (more about that later) and we will  be publishing our 4th Short Story Book Project book on Oct31st. 

We are offering editing services as well as cover art services. 

Thank you, David Rule, for the image for the cover image.

And on Nov 8th we will have our first 3 day writers retreat. And we have also just hired a little bit of help.

So - a lot has happened. But – there is more to do. We are hoping to reach the 100 mark with our books published, (so if you have any new submissions – we’re ready to hear from you again.) We will continue to create writing retreats and we have decided to take The Scribe to a monthly level added 2 new magazines to the mix. And will start to pay a small compensation for our short stories and poems published in the magazines.

Meet –

Horror – a monthly magazine dedicated to the genres of horror/thriller/paranormal. We will continue with the same formatting – short stories/poetry in this specific genre as well as add some helpful tips on writing – starting a blog – journaling etc. We already have a wonderful response and submission level and look forward to the first release date of Nov 1st. Thank you to Patty McCarthy for the encouragement and inspiration to form this magazine.

Meet –

Triangle Writers – a monthly magazine dedicated to the LGBT writers and or short stories and poetry. Like Horror and The Scribe, we will continue with the same formatting sticking with this focus. The genres are open to all – the themes just need to be LGBT based or written by LGBT writers. Thank you to David Rule for the image for the magazine cover.

As you know, the September issue of The Scribe is out and ready. It is one of our largest and most diverse issues. With the two new magazines in the works, you will all have more opportunities to submit your work. And because of the vast interest in these three magazines, we have decided to start to offer a small compensation for the stories and poems written. Please look to our website for additional information,

To that point – we are only able to pay for submissions if we sell magazines, get advertisements, and of course, we’ll need your help for that. You can do that in many ways. Purchase or subscribe to one or all of the magazines yourself. Promote the magazines on your social media to your friends and followers – share it on your social media groups – recommend it and let me know where in your communities I can place the magazines for better exposure.

Feel free to make your purchase of a subscription to the links below.

Subscription links -

To purchase The Scribe – September Issue.

And lastly – I have to announce the sad news that we have lost one of our most kind-hearted poets. Roy Jeffers was killed in a motorcycle accident this last week. Roy has 3 books of poetry and 1 short story. He also has many more books in the works and we are working with his family to see where they would like to go with them. In the meantime, Roy’s royalties will be donated to The Point Foundation and Kidspeace – two organizations dedicated to helping young people through advanced education. If you are a fan – consider purchasing one or more of Roy’s books. If you haven’t experienced the delight of a Roy Jeffers poem – I would highly recommend reading his work. He truly was a talented man. We, I, will miss him.

It seems that this is a week of bad news in the way of life and death issues. One of our children/young adult book writers, Debra Bellera, has been placed on life support. It seems that she has been suffering for some time and was just recently admitted for a heart condition. Debra is currently fighting her way back to us. Please keep her in your thoughts and prayers.

I hate to end on a sad note so I would like to add that it has been my honor to work with each of you and I look to most of you as friends, if not family. Your support, trust, and understanding has meant the world to me.

Thank you again and I look forward to hearing from you very soon.

Thanks for stopping by!


Breaking Rules Publishing continues to accept submissions in all genres from writers around the world. Please email us at



Monday, July 22, 2019

Looking for a different social media network? Pinterest!

Looking for a different social media network? 
If you’re reading this you must be a writer or you want to be. We know that you’re,  like 2/3's of the population of the world, on Facebook, Twitter and probably Instagram, but, are you on Pinterest?
Here are 10 Pinterest tips for writers and bloggers that will help you find new readers and help you market your writing!
Well, it’s been around for a while – but more of a hidden social media network. You hear about people finding all kinds fo cool things on there but mostly it’s a place to hold your photos. Or so we thought. Pinterest, is one of the fastest-growing visual social networks and can be a great way to reach your audience for your book. It’s not surprising that it’s quickly becoming a favorite marketing platform for authors to reach a wider audience for their work. And at this point, don’t you need all the help you can get?
We have put together some tips to help you effectively market your book or blog on Pinterest – take a look.
If you don’t know - Pinterest organizes all the pins/photo into boards. You can create these boards to reflect any category you’d like. We recommend creating larger boards that have a minimum of 100 pins/photos on them. Think about your target audience – what interests them? Something that will hold their interest and offer you the opportunity to sell your book/work.
It’s social media – of course, you need followers. Like Facebook, Twitter, and Instagram - without followers, no one will see your content. And no one will see your book. Follow your fellow authors and readers. Find friends via Facebook and other social media sites and invite them over to your new page. This helps you get in front of a broader audience. You can also add a Pinterest button on your website that can attract more followers. Don’t have a website? Get one!


If you’ve used any social media site for any amount of time, you’ve likely noticed that quotes are quite popular items to post. Use that and create your own!
As an author, it is a good idea to make sure you have a board specifically for quotes. Once you have that, create some images with quotes from your book or from your blog.
Make sure when you upload the quote image that you link the quote to your author website or book sales page. This will help pique people’s interest, as well as help you build name recognition the more people see your quotes.
There are a number of free online apps that can help you create images with quotes you can place on your account, or you can try making your own in a photo editing program.


That whole – a picture is worth a 1,000 words – is true. If you are writing really amazing blog posts, you’ll want to make sure you use an enticing image for the post and pin the blog post to your Pinterest board. Just a hint – the images you place should be at least 600 pixels to have the greatest click through rates.


No one wants a sloppy book cover – it’s your calling card. Make your social media sites the same. Make your most important boards visible “above the fold” – think of a newspaper – all the important articles are above the fold line of the pager. No one wants to search for information so your followers shouldn’t have to scroll down your page to see your best work. This is what people will see first when they visit your Pinterest profile. Be sure too that each board has a nice cover photo that encourages people to want to follow it.


You’ll definitely want to make sure you include your Pinterest link on your website in addition to any other social network such as Facebook or Twitter. If you have a business account, you can also include widgets on your sidebar or at the bottom of your posts that feature pins from your favorite boards.

7. You’re a writer for crying out loud – make SURE YOUR PROFILE IS INTERESTING:

Write about who YOU are, what YOU do, and of course, link to your blog or website. Make sure you use the same profile image you use across other social media platforms as that will help people to recognize you more easily. Be sure that you use words relevant to the topics you write about, as this will help increase the odds your profile and boards will appear in Pinterest search results.

8. Like anything else worthwhile - PIN CONSISTENTLY:

You may think this extreme, but you should post and pin at least 5-10 new things each week. Try to add new fresh content from the web, not just repins of things you’ve found on Pinterest already. Unless you’re just starting out and need to build your page up - be careful not to overload your followers with too many posts all at once – this can be overwhelming or annoying to them. It is for me.


Don’t pin every single thing you see – actually, take the time to click through the pin to see what it links to and make sure it provides value to your readers and followers.
It is also a good idea to write your own comments and descriptions about the different things you pin, as it shows your audience why it is “pin-worthy”.
And for our sack as well as your own - leave your issues and struggles out of your posting schedule. Everyone has their own issues - they don't need to see yours. 


If you convert your account to a business account, which is easy to do on the website, you will be able to see a number of stats and information about the content you’re pinning. Use that to your advantage.
You can also check to see what pins are the most popular from your website. This will help you identify better with your target market as well as to create more content that appeals to your readers.
By understanding what your readers enjoy reading, you will be able to create better content and write new blog posts on your website that will make them excited to keep returning for more!
Like any other social media site - Pinterest can be a great way to connect with a broad audience for your website or book.

Do you have any Pinterest tips for authors you’d like to share? We’d love to hear them in the comments section below!
As always, Breaking Rules Publishing continues to accept submissions in all genres from writers around the world. Simply email us at

We are still looking for guest bloggers - if you're interested please contact us via the email. 

We are still looking for poets and short story writers to fill the pages of The Scribe Magazine - if you're interested - check out our website at or email us at

And lastly - we still have space in our Breaking Rules Publishing Short Story Book Project. The release date is Oct 1st - the submission deadline is Sept 15th. Please email us at The theme for this issue is Horror/Halloween - all those involved with the book will get a portion of the royalties. 

Welcome to the new Marketing Specialists

Breaking Rules Publishing.  We have a lot going on at Breaking Rules Publishing right now.  To start with we have three magazines ...